Madrid · Working internationally
Live-action &
AI commercial
director.
Director first, GenAI integrated. Commercials and visual stories developed across direction, generation, edit, compositing and grade.
Explore selected work↓Live-action
commercial work
Selected work directed between 2024 and 2026, spanning comedy, documentary storytelling, talent-led films and international campaigns. Hover a title to preview its frame.
ING · Nómadas
Commercial campaign
DirectionIFEMA · Inspiración
Six-piece documentary series
DirectionHead & Shoulders
Three comedy films
DirectionVithas · Instituto de Neurociencias
Documentary advertising film
DirectionLacasitos
Three comedy films with children
DirectionFundación Adecco
Campaign film
DirectionDel Monte · Olga Carmona
Talent-led campaign film
DirectionExoderil
International film shot in Romania · six markets
DirectionBuscopan
Twenty online films · international campaign
DirectionDel Monte
Three commercial films
DirectionAI commercial
work
Commercial work and personal films developed with generative AI since 2025. Private projects show a selected frame and can be requested through the form below.
Public films & specs
Three personal films available to watch in full. Use the player controls for sound and fullscreen viewing.
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01 · Personal AI film00:10
Nightwalker
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03 · Personal spec film00:25
Mercedes Benz Spec Ad
Selected commercial AI work
Hover a frame to see the verified scope. Private films and case material are available on request.
Commercial AI workPrivate
Allegra
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15-second test films, campaign imagery, internal videos and social content across Brazil, UK and USA.
Commercial AI workPrivate
Dulcolax
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Three films developed for internal sales presentations.
AI filmPrivate
Ariel Thailand
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Selected frame shown publicly. Film and further case material are available on request.
AI filmPrivate
Click-Repeat
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Selected frame shown publicly. Film and further case material are available on request.
Storyboard developmentPrivate
Philadelphia
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Development and retouching of two AI-assisted storyboards.
Upscale & retouchPrivate
Bershka
Request informationVerified scope
Image upscaling and retouching.
Case studyBancosol
Bancosol is a portfolio film for a fictional bank. Explore the finished film and the process behind it: casting, art direction, animated takes, editing, sound and colour.
Bancosol · Fictional product film
Un metro más
A couple outgrows a cramped flat. Everyday friction becomes the starting point for a story about finding room to breathe.
How it's
built
One pipeline, built once and reused: references and look locked first, so every shot in a campaign matches — then generation, finish and delivery.
- 01Brief & references
- 02Look development
- 03Image generation
- 04Motion generation
- 05Upscale & retouch
- 06Edit, comp & grade
Workflow overview
Node-based development
The actual workspaces where I branch looks and keep a character consistent across shots. Real canvases, not mockups.
Premiere Pro · After Effects · DaVinci Resolve · Photoshop
Kling · Veo · Seedance · Higgsfield · Runway
Midjourney · Magnific · ComfyUI · Claude & ChatGPT through MCP workflows
Blender · Figma · CapCut
AI Lab
A separate space for visual studies in image, movement and finish — the experiments behind the films rather than a feed of tools.
Ideas in motion.
Selected commercial, cinematic and experimental studies.
Explore the complete AI Lab →
Private work & enquiries
Request a
viewing.
Select a project and add a little context. I will reply directly with the private link or relevant case material.
santiagocapuz@gmail.com